9 Al Sharikat St., Al Fawalah

Abdeen, Cairo, Egypt

Marketing, Digital & Corporate Communications

 

We can confidently state that there is no household in Egypt that does not carry an Eva Cosmetics brand. Over the past 50 years, we have been building brands and today we are leaders in various categories due to the strong brand equity that has been developed and sustained by the marketing team over time.

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  • Our portfolio of brands spans across different tiers, addressing various challenges and catering to different needs and occasions.
  • We utilize our vast resources, extensive consumer knowledge and market know-how to create sustainable tangible and intangible connections between brands and consumers, thus building market leader brands with 257 SKUs.

We develop brands from the ideation stage through formulation and design and until final product is delivered. We build strong brands via “Through the Line – TTL” campaigns utilizing diversified conventional and unconventional marketing campaigns, which is the reason behind the success of over 21 established brands.

Our in-house marketing services include:

  • Street smart activation team that takes brands to all consumer touch points; sampling, selling and getting consumer insights to always be a step ahead in understanding consumer’s triggers and barriers.
  • Art Studio that develops creative designs, product & packaging design, as well as printing experts that ensure products’ packaging and visuals are creative, up to standard, relevant, of high impact and with the best quality
  • Customer Service Unit that constantly conduct telephone interviews to better understand the consumer and trade, measure campaigns’ KPIs and assess effectiveness.

 

Our in-house digital marketing services include:

Social Listening Reports:

  • Scanning & monitoring all Social Media content that recalls Eva’s products / brands either on our official pages or off pages such as private groups, influencers and individuals.
  • Analyzing audience behavior & identifying opportunities to establish a concrete digital plans that enables us to achieve our marketing in an efficient way.

Digital Planning:

  • Planning & implementing quarterly digital plans that serves the maximum KPI’s for Eva’s products & brands as well as securing the maximum digital presence.

Execution & Reporting:

  • Executing & fledging the digital plan
  • Monitoring & Reporting:
    • Reviewing the plan performance and developing end of campaign reports. Quarter/ annual reports.

Reviewing Brand / product. Performance through developing annual /quarter reports.